Thanks for all the suggestions and comments, and an update.
I check for cracked or loose anything – nope. I removed the cam chain tensioner – no flat spots on the wheel and it measures round – looks newish. I think i set it right. I gerry-rigged gas (see pic, I had a fire extinguisher in my back pack) and rode it without the tank and air filter pods (which touch the frame) and still get the noise, even when pressing and holding various bits re vibration. Attached is a short mp3 of the noise while riding – it doesn’t reveal it well, but you can hear it when I blip the gas on, a harsh rattling noise.
To my helmeted ear it still sounds upper/head, maybe to the right. I just doesn’t sound light, like tappets/valve stems. I don’t feel the noise so assume its not bottom end. I can’t see why anything in the head would be under more force on acceleration under load (ie, when ridden vs when parked), except maybe the breather ball re crankcase pressure. I would have thought little end problems would not fit this pattern (but hey, I’m an office worker).
I think the next sensible step is to pull the head off and have a look, maybe barrels too since I’ll be almost there. Will post back when something is revealed (or when I get stuck!)
Cheers