Anyone recall this Laverda

Lothar is right. Cor Dees, who happened to be in the area for summer vacation, tried to change their mind and even went as far as chasing the full truck with all moulds on it’s way to the destruction company, to no avail..

The tech drawings were not destroyed, they still exist.

Marnix
 
Sometimes (and I know nothing of the rules in Italy) proto/small-series tooling is VAT/MWST/etc free. If it is sold-on then it becomes tax liable and someone - the original owner - gets a huge bill.
 
I guess It would have competed with the Mille and diluted their focus -I would think the brand was cheap but they would have needed more than one bike for a range to offer a dealer - to differentiate a number of models would have increased complexity and the part numbers - ironically the Breganze combine factory has gone through similar challenges with the premier product between identical
Brands differentiated by brand markers only with some features that can fit either restricted to specific brands - the end result is less part numbers and less engineering input
 
It’s always been said Aprilia/Piaggio bought the name to prevent competition to their existing brands in the Italian sports bike market, so it’s a wonder why they ever went to the trouble, time and expense of the SFC1000 V2 project, which included producing a running prototype.
 
Andy J said:
It’s always been said Aprilia/Piaggio bought the name to prevent competition to their existing brands in the Italian sports bike market, so it’s a wonder why they ever went to the trouble, time and expense of the SFC1000 V2 project, which included producing a running prototype.
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Possibly a market assessment exercise, easy to make a working prototype if you already have the engine and other ancilleries on your shelves. Axed after the widespread flaming it recieved? Nobody wanted an orange Mille V2 in Laverda drag. :eek: I certainly didn't...

Aprilia could instead have used their MotoGP triple as a basis, that would have struck a note with a lot more fans.

piet
 
Or both, seemed like a no-brainer to me at the time. They still make Porsches relatively similar, BMW twins, Triumph said they would NEVER make another Bonnie till the penny dropped there is money in Retro. Just look at what KTM has done with rusted-on Husky owners. They sell heaps of them. The motorcycle market these days is full of old rich buggars reliving their youth so make what appeals to them. Retro sells
 
All the retros that are selling well have their own bespoke engine that gives them an identity that people relate to.
Using an existing motor you just end up with a bitza. Triumph & Royal Enfield are selling to people who don’t remember the original bikes but the brand is familiar. Bikers look at my bike, ask what is it? a Laverda..What’s a Laverda?
Motorcycle folklore is full of ” my Dad had a BSA/ Triumph/Norton, sold a Vincent for a fiver ( no one ever bought one for a fiver!) had a Bonneville/ Goldstar/ Commando when they first came out…but there are no Laverda stories because no one’s Dad had one.
 
Exmoor beast said:
Motorcycle folklore is full of ” my Dad had a BSA/ Triumph/Norton, sold a Vincent for a fiver ( no one ever bought one for a fiver!) had a Bonneville/ Goldstar/ Commando when they first came out…but there are no Laverda stories because no one’s Dad had one.
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I had an 850 Commando when they first came out and my Daughter's Dad had/has one.

nattie daddy laverda 1.jpgMayday 2018 1.jpg
 
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