Nice advert , shame we don`t see ads like that anymore ......
,,, Interesting that Shell say that they had been working with Ferrari........... I seem to remember here in the UK a while back there was a Formula Shell variant available at the pumps ....... specially brewed for " high performance " engines presumably .......
Members of the Ducati Owners Club were convinced that Formula Shell was responsible for " problems " that had started to occur within the bowels of their Bolognese tractors .......... ( other than the designed in problems of course ) ..................... It seems Shell had forgone the opportunity to " work " with Ducati , whilst developing this new wonder fuel ( according to the DOC ) ........
Shell obviously refused to accept any responsibility ...... ( who in their right minds would want to start accepting liability for Ducati engine problems after all .......... ) .......... Coburn and Hughes would have had a field day re - directing all those warranty claims onto Shell`s doormat ...... ) .....
......... Formula Shell has long disappeared by now of course , although I believe Ducati is still around ........... ( now owned by Lamborghini , who are owned by Audi , who are owned by the Volkswagen Group ) .......... How long before Chinese made electric Ducatis , I wonder ? .....