Thinking about my previous post, and concerned that some may take my view as biased:
My brand new boat motor had NGK's, two out of three shit themselves in the first two hours of running. Put spares in, within 10 minutes I was drifting down the Brisbane river, with the motor refusing to run.
Next day, took the boat back to the engine supplier, he changed the plugs to Champions (no other work was done to the motor), has not missed a beat since, 52 hours now. Just goes to show, they can all troublesome.