those machines are a good display piece, and really well made, but they are a capsule machine, of which a capsule of coffee is the equivalent quality of tea bag tea. These machines run at 22 bar of pressure when pushing water through the capsule to get your coffee. Nespresso machines run 17 bar. An espresso machine in a cafe , bar or restaurant, runs on average about 9.5 bar for average coffee, and say 8-8.5 bar for good quality coffee, there is a huge difference in pressure from the Superveloce machine. Basically the more pressure you need to extract the flavour from your coffee, the lower quality the coffee is.
They definitely look cool, and a lot of work has gone into them, clearly, but I wouldn't want one, I guess they think people want capsule machines for the convenience of them?